Why do you need Vector Graphics?

Posted on: July 23, 2019 9:20 am

Anytime we start a project we will talk to you about files. We will talk about the use of these files and the types of files we need from you. The job could be as straight forward as your logo on your office door or as complicated as a full vehicle wrap design. But this will be followed up with us talking about vector or rasterized graphics. For someone not in our field this information can get a little overwelming.

Below we will help to breakdown the differences in the file types...

Vector Graphics

This is a term you will hear often when speaking with us. This refers to a specific type of file that has been created in design software. The reason this type of file is so important to us, is that it gives us the ability to do two things with it.

One: it allows us to size the file how ever large to get the desired look without losing any quality. It will always remain a crisp image.

Two: It allows us to cut out your logo to specific letters or shapes. This is how we create a lot of our graphics for the sides of vehicles. By using the vector file to cut out the letters it gives us the opportunity to make the look cleaner. Otherwise we would have to resort to printing a basic shape, like a rectangle, with the logo on top.  This may diminish the impact of your logo.

Most people don’t know that they have the vector files. Or if they do have them; they may delete them  because they do not have the software to open them and believe they are corrupt files.
File types: .ai .eps .pdf .svg .cdr

If files are not Vector, they are what is referred to as “pixel based” or rasterized graphics.

Pixel based Graphics

These are the jpg files you see on your phone, google search, digital cameras. These files are assigned a specific size right as they are created. They are made up of pixels (little squares of colour).

The difficulty of these files is,if they are sized larger than the size at which they were created they start to “PIXELATE”. The effect given by this is a fuzzy edge. This is caused because the file does not have enough information in it to expand. (as seen here)

With these files;  we would generally have to recreate the file to contour cut them.  This additional step adds to the expense of your project.

We always review files that we receive and make our clients aware of any possible issues with them before printing. This way we allow you to review and assess what changes or process you would like us to move forward with.

File types: .jpg .tiff .gif .png (saving these files with a different extension does not make them into vector files)

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